Professor of International Business and Strategy, The Graduate School of International Studies, Seoul National University, Seoul, Korea. Prof. Moon has published many books and articles on the international competitiveness of countries and firms. He was visiting scholar at Stanford University in the United States, Chulalonkorn University in Thailand, Tokyo University in Japan, and Helsinki School of Economics in Finland. He is the Editor-in-Chief for the Journal of Business and Economy and is also on the editing boards of several journals focused on international business.
How Chinese Filmmakers Effectively Respond to Chinese Government Policy for Enhancing Their Competitiveness
In spite of the substantial liberalization of China’s film industry, it is still highly regulated and protected from foreign competition through a series of policy measures. In the midst of pushing both liberalization and protectionism, Chinese firms tend to exploit favorable government policies and avoid restrictive regulations through alternative options to maximize profits. Most preceding studies emphasized the liberalization efforts by the Chinese government...
Increasing Opportunity and Value in the Cultural Industries: A Comparative Analysis of the Successful Clusters and Implications for Hallyu
Despite the growing digitalization and globalization, the industrial map of the world remains to display high-level concentration of resources and productivity in certain geographical locations called clusters. These locations such as Silicon Valley and Hollywood continue to attract entrepreneurs and large firms, enjoying strong sustainability and competitiveness. As the agglomerate of diverse entities and institutions, clusters play a significant role for...
Accumulated and Accumulable Cultures: The Case of Public and Private Initiatives toward K-Pop
When it comes to the promotion of culture, many tend to highlight the vital role of public initiatives. This idea is based on the common perception that culture is part of the nation-state. This belief also stems from the confusion between two types of culture. To address such misperceptions, this paper emphasizes a distinction between accumulated and accumulable cultures: The former is associated with the nation-state and local conditions. Given that it has formed...
The Secret to the Success of K-pop: The Benefits of Well-Balanced Copyrights
Today’s mantra in many political and business circles is that stringent copyrights are needed for fostering cultural creativity and that piracy is the greatest obstacle toward creativity. If that were true, the success of Korean pop music or K-pop should never have occurred. This chapter seeks to explain this apparent paradox through three steps. First, today’s mantra has little basis. Most of the existing world culture has been created without...
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A new perspective on the secrets behind Korea’s growth
Article published by the Korean Studies Promotion Service, Aug, 2016, as one of outcomes of the Korea...
The Strategy for Korea’s Economic Success
Article published by The World Financial Review, September , 2016, as one of outcomes of the Korea...
Book or Paper
Shifting corporate social responsibility to corporate social opportunity through creating shared value
Paper that is accepted and will be published by Strategic Changes: Briefings in Entrepreneurial Finance, in the late 2018 or early...
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