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Hwy-Chang Moon


Professor of International Business and Strategy, The Graduate School of International Studies, Seoul National University, Seoul, Korea. Prof. Moon has published many books and articles on the international competitiveness of countries and firms. He was visiting scholar at Stanford University in the United States, Chulalonkorn University in Thailand, Tokyo University in Japan, and Helsinki School of Economics in Finland. He is the Editor-in-Chief for the Journal of Business and Economy and is also on the editing boards of several journals focused on international business.

  • Korea Project

    Increasing Opportunity and Value in the Cultural Industries: A Comparative Analysis of the Successful Clusters and Implications for Hallyu

    By: Hwy-Chang Moon 

    Despite the growing digitalization and globalization, the industrial map of the world remains to display high-level concentration of resources and productivity in certain geographical locations called clusters. These locations such as Silicon Valley and Hollywood continue to attract entrepreneurs and large firms, enjoying strong sustainability and competitiveness. As the agglomerate of diverse entities and institutions, clusters play a significant role for...

  • Korea Project

    Accumulated and Accumulable Cultures: The Case of Public and Private Initiatives toward K-Pop

    By: Jimmyn Parc Hwy-Chang Moon 

    When it comes to the promotion of culture, many tend to highlight the vital role of public initiatives. This idea is based on the common perception that culture is part of the nation-state. This belief also stems from the confusion between two types of culture. To address such misperceptions, this paper emphasizes a distinction between accumulated and accumulable cultures: The former is associated with the nation-state and local conditions. Given that it has formed...

  • Korea Project

    The Secret to the Success of K-pop: The Benefits of Well-Balanced Copyrights

    By: Jimmyn Parc Patrick Messerlin Hwy-Chang Moon 

    Today’s mantra in many political and business circles is that stringent copyrights are needed for fostering cultural creativity and that piracy is the greatest obstacle toward creativity. If that were true, the success of Korean pop music or K-pop should never have occurred. This chapter seeks to explain this apparent paradox through three steps. First, today’s mantra has little basis. Most of the existing world culture has been created without...

  • Korea Project

    Korean Dramas and Films: Key Factors for Their International Competitiveness

    By: Hwy-Chang Moon Jimmyn Parc 

    The Korean wave, which is the popularity of Korean entertainment outside Korea, is a fairly new phenomenon. Encompassing Korean dramas, films, and songs, it has been highlighted by inter- national media outlets and scholars. Several prestigious newspapers and scholars attempted to explain the competitiveness of the Korean wave, but they have remained biased by missing, over- emphasizing, or overlapping important success factors. To provide a more...

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