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29/11 @ECIPE Seminar: International Tax Competitiveness - Why are EU Countries Lagging Behind and What Needs to Be… https://t.co/Xlqmxasw3GRT Lucian Cernat @Lucian_Cernat: #tradeXpresso: #EUtrade is not #gender blind! In 2017, 14 million women across Europe had their jobs supported by… https://t.co/sfRntniJ5bRT Hanna Deringer @HannaDeringer: Thank you to our speakers for a vibrant discussion at our @ECIPE and @Heritage event on the future of #US #trade po… https://t.co/dQjL10bt8hThe EU-Japan trade deal – a no-brainer! @EURACTIV @FredrikErixon https://t.co/yTq15Lcj2U https://t.co/y5KWUUtF7RCheck out our event write up addressing the future of #artificialintelligence #AI in #Europe by @CESchonander @SIIAhttps://t.co/AsI601t5kh
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Hwy-Chang Moon


Professor of International Business and Strategy, The Graduate School of International Studies, Seoul National University, Seoul, Korea. Prof. Moon has published many books and articles on the international competitiveness of countries and firms. He was visiting scholar at Stanford University in the United States, Chulalonkorn University in Thailand, Tokyo University in Japan, and Helsinki School of Economics in Finland. He is the Editor-in-Chief for the Journal of Business and Economy and is also on the editing boards of several journals focused on international business.

  • Korea Project

    The Secret to the Success of K-pop: The Benefits of Well-Balanced Copyrights

    By: Jimmyn Parc Patrick Messerlin Hwy-Chang Moon 

    Today’s mantra in many political and business circles is that stringent copyrights are needed for fostering cultural creativity and that piracy is the greatest obstacle toward creativity. If that were true, the success of Korean pop music or K-pop should never have occurred. This chapter seeks to explain this apparent paradox through three steps. First, today’s mantra has little basis. Most of the existing world culture has been created without...

  • Korea Project

    Korean Dramas and Films: Key Factors for Their International Competitiveness

    By: Hwy-Chang Moon Jimmyn Parc 

    The Korean wave, which is the popularity of Korean entertainment outside Korea, is a fairly new phenomenon. Encompassing Korean dramas, films, and songs, it has been highlighted by inter- national media outlets and scholars. Several prestigious newspapers and scholars attempted to explain the competitiveness of the Korean wave, but they have remained biased by missing, over- emphasizing, or overlapping important success factors. To provide a more...

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