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Nissim Otmazgin

Email: nissim.otmazgin@mail.huji.ac.il


Nissim Otmazgin is a Professor at the Department of Asian Studies and Director of the Institute for Asian and African Studies, The Hebrew University of Jerusalem. His recent research focuses on media industry and media policy in South Korea and Japan.

  • Korea Project

    Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel

    By: Guest Author Nissim Otmazgin 

    While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this paper focuses on the way these fans serve as effective agents for marketing Hallyu and how their fandom empowers them to explore new business and social opportunities. Focusing on what we call “fan entrepreneurship,” this paper examines the evolvement of fan communities in Israel and their role as cultural agents...

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