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The L’Oréal Principle: How the EU Leverages Its Single Market for Its Trade Policy Objectives
Products of the skincare company L’Oréal have been marketed over the years using the self-reassuring tag line “because you’re worth it”. The EU has recently launched a new line of trade...
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Check Mate to the Rules of the Game
This piece was co-authored with Isabel Pérez del Puerto, a journalist and communicator in financing for development. “The king is an attacking piece, use it!” said the Austrian chess...
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Bureaucracy Implanted in EU Trade Agreements: Time for EU Trade Policy to Act on Low-Hanging Fruit
The use of EU free trade agreements by European exporters, particularly SMEs, is significantly restricted by excessive administrative requirements. A recent analysis by the Association of German...