We invite you to an open workshop and discussion on the importance of ICT technologies for traditional services and manufacturing.
The importance of ICT technologies for traditional services and manufacturing is well-known. It is no secret that productivity rates are lagging in Europe – and how adaptation to ICT and digitalisation is critical to catch up.
However, much of the Brussels debate has focused on big data and privacy – and less on the user and generator of that data: namely software.
There is now new economic evidence that shows how software is more critical to improving industrial productivity. We live in the time of the Cloud and SaaS: But has the Brussels debate underestimated the importance of software and apps?
The workshop brings a new dimension to the Brussels debate on the digital economy, with questions like:
– What’s Europe’s scorecard on software use and productivity?
– What “new” ICT policies are needed to unleash productivity growth?
– How can the use of ICT be employed more effectively in the wider economy?
– What is important for software and apps in the DSM?
An open workshop and discussion with:
Dr. Erik van der Marel, ECIPE senior economist and author of the new report “The Importance of Complementary Policy for ICT in the EU”
John Jolliff, Senior Manager, European Government Affairs, Adobe (TBC)
Carl Schonander, Senior Director, International Public Policy, Software & Information Industry Association (SIIA)
Members of DIGITALEUROPE