Reforming the e-Privacy Directive has far-reaching implication on internet communication and advertising. What are the problems that the reform is designed to solve, and what are the learnings so far?
The reform of the e-Privacy Directive has naturally followed the conclusion of GDPR. But changing the privacy rules on online communication will have far-reaching implication on the internet and for online advertising.
What are the problems that the reform is designed to solve, and what are the learnings to date? How do we make sense of a debate involving user rights, consumer trust, business and media plurality?
ECIPE welcomes you to join the conversation with Mark MacCarthy, Senior VP of Software & Information Industry Association; Adjunct Professor, Georgetown University, Townsend Feehan, CEO of IAB Europe and Rita Balogh, Senior Analyst, Google.